Typography

We look at typography and its affect on learning and message delivery. I chose to do the second Challenge in our course book. The activity asks us to created images using typography. The hardest part of this challenge was deciding on the words to use. I wanted to use words that applied to each lesson plan of my unit. However, finding words that would work to introduce each lesson proved too difficult. Instead, I focused on parts of my first and second lessons as many of the ideas will need a visual representation.

Creating role-play videos that are interesting, creative and well produced is the goal for my unit. My university EFL students will be coming to class with varying levels of English proficiency. The average level falls at about the intermediate range. From my experience, these students will likely enjoy and understand the images created for this week’s assignment.

Keeping with the same color scheme as the previous week, I wanted to create four images that can almost portray their meaning without reading the words.

The first image, ‘Video Terms,’ is a bit of a gamble. The words do not directly mean the ‘picture’ they create. Instead, the term they represent is ‘action’ which is a video term. However, I chose these two words and this design as I think it will be a great image to start my unit. The typeface is Ariel, which gives a very blocky appearance and adds to the board look. My test audience said, “That thing you did there… Yeah, I see what you did there.”  He understood immediately and said that even though it didn’t directly represent the meaning, it worked.

terms

The second image, ‘Close Up,’ was intended to fill the space. I initially imagined using a more ‘bubble’ like typeface and came across Cooper Std. On page 215 of our book, the idea of using proximity to represent relationship is discussed (Lohr, 2008). I overlap each character to show the closeness of the proximity and I used a bit of glow behindeach letter to give the appearance that the ‘o’ is closer to the viewer, almost like a nose. Also, ‘close’ is in the up position. My tester also pointed out that the ‘o’ is popping out and does look closer.

closeup

For ‘Long Shot,’ I wanted to give the appearance of standing next to a wall. I used a sans serif (Haettersweiler) typeface and which uses very narrow counters. On page 235, our book states, “All in all, narrow counters are hard to read” (Lohr, 2008). By using narrow counters, I want my audience to see that things get harder to distinguish as they get farther away. My Test audience didn’t have much to comment, but did say they thought the graphic worked.

longshot_2

The last image, ‘Sound,’ has gone through five iterations. The question was whether to put the ‘s’ inside or outside the ‘o.’ My tester agreed that the ‘s’ belongs in the ‘o’ because otherwise, it would look like so   und.  By putting the ‘s’ inside, the ‘o’ looks like a speaker and und look like sound waves. In all honesty, I’m not sure this one works as well as I intended and may not be as universal as intended.

soundnoshadow